Whether you're looking for potential affiliates, content partners, or email contacts, refining your search with targeted filters will save time and deliver better results. If your business sells to creators, finding the right YouTubers efficiently is essential.
Here’s how to build a high-quality list of YouTube channels that match your ideal creator profile.
Step 1: Start with a broad search and define your YouTuber profile
If you don’t have a specific creator in mind yet, start broad and refine your search as you go.
Choose a niche or category – Searching for "Fitness" instead of "gym" gives you a larger starting point and helps surface more relevant channels.
You can also choose to search by pre set Smart Topics, which we recommend for best results. You'll see this option via the left hand navigation bar.
Key note: The topic filter is for topics, so if you search for a brand or product, the results won't be as strongly correlated.Set a subscriber range – This helps narrow results to channels that align with your goals.
Subscriber count is a starting point, not the full picture – While useful for filtering, it doesn’t always reflect how active or effective a channel is. See the next steps for more filters.
Look for active, growing channels – A high subscriber count doesn’t mean much if recent videos aren’t getting views or engagement. Prioritise channels that post consistently and still attract an audience.
It’s best not to apply too many filters at the start. Running a broader search first helps you see what’s available before narrowing it down.
Step 2: Use filters to find YouTubers who fit your business needs
Once you’ve run an initial search, refining your results will help surface the most relevant channels.
Engagement rate – A strong engagement rate suggests an active, responsive audience.
Recent video performance – Prioritise YouTubers whose recent videos are still getting views and interaction.
Keyword filtering – Search for specific terms that appear in channel names, descriptions, or video titles to target relevant creators
In Step 1, you got a broad view of how many creators match your needs. Now, these filters help you narrow it down further, making it easier to focus on the most relevant channels when there are too many results.
Step 3: Find YouTubers who are open to outreach
If you’re planning to contact creators, focus on channels that have email addresses available.
Use the "email available" filter – Show only channels where an email is listed.
Unlock and download email contacts – Save them for later outreach, or download a list you can outreach to
Filter for other social handles – Some creators list additional contact details on their profile.
A missing email doesn’t always mean the creator isn’t open to partnerships. They may list their contact details on a website or social media instead. You can DM them on platforms such as Instagram too.
Step 4: Build and organise your creator list
Once you've identified YouTubers that fit your business, keep track of them for easy access later.
Save channels to a list – Organise potential partners by niche or priority level.
Export data as csv – Useful if you need to integrate the data with CRM tools or internal workflows.
Run additional searches – Layer in more filters to refine your results further.
Testing different search settings is a good way to improve your results. Small adjustments, such as engagement rate thresholds, can significantly impact the quality of your matches.
Search smarter, not harder
Finding YouTubers who are valuable to your business isn’t about going through thousands of channels manually. The key is to apply targeted filters, focus on engagement, and save high-quality results.
Start broad, then refine based on creator performance and engagement
Focus on contact-ready channels for faster outreach
Save and download your best lists to track potential partnerships
Now, try it for yourself, run a search and start finding YouTubers today!