Target creators based on the exact terms they use.
ChannelCrawler’s keyword filters help you find YouTubers using exact words in their channel name, bio, or videos & more. This ensures you’re reaching creators actively discussing your niche, not just those loosely associated with it.
But when should you search by keywords, and when is a niche filter more effective? It depends on how specific you want to get.
Step 1: Choose Keywords or Niche – What’s Best for Your Search?
Use keywords when you want creators using a specific term
This works best when you're looking for:
Creators focused on a particular sub-niche, such as yoga, barre, or keto
Industry-specific terms like altcoin, NFTs, or Ethereum
Product mentions like GoPro or MacBook
Example: In the crypto world, creators are unlikely to use "crypto" unless it's their main focus. Searching for terms like "altcoin" or "Ethereum" surfaces channels that discuss specific aspects of crypto, rather than general content.
Use niche filters when the topic is broader or described differently
Niche filters work well when:
Creators might not use the term itself, like "fitness," "sales," or "marketing"
You want to find channels discussing related topics without using the exact word
Example: Searching for "fitness" by keyword can lead to false positives. A creator might talk about "gym," "running," or "exercise" without ever mentioning the word "fitness." Using the Fitness niche ensures you find all relevant channels, even if they don't use the exact term.
Similarly, in sales and marketing, many creators focus on lead generation, social selling, or growth strategies but rarely label their content as "sales." A niche filter ensures you don't miss these creators.
Pro tip: You can use both. Search by a niche such as fitness, then use keywords such as Yoga, Barre to be more specific.
Step 2: How to Apply Keyword Filters
Once you know what you're looking for:
Go to Filters → Keywords.
Enter your exact keyword.
Choose where you want to search:
Found anywhere - For a broad search across all the below
Channel name - for theme-aligned creators, such as YogaWithAdriene
Channel tags - for creators tagging their content with your focus, such as photography.
As this is is tagged by creators, it can be misleading when a creator uses tags broadly.
Channel bio - for understanding content focus, such as book reviews and recommendations
Video title for finding recent content, such as iPhone 15 review
Video description for spotting key themes in content
Video tags for understanding how creators categorise their content
Example: Searching “minimalism” in video titles finds creators actively posting about it, not just channels mentioning it once in their bio.
Step 3: Refine Your Search for Better Results
Since keyword filtering looks for exact matches, adjust your approach based on the results.
If you get too few results:
Use synonyms, such as "plant-based" in addition to "vegan"
Switch to niche filters if the topic is broad, like "health" or "sales" instead of "Sales & Marketing"
If you get too many results:
Add filters like subscriber count, engagement rate, or country as its likely you will need these anyway.
Focus on specific terms, like "trail running" instead of "fitness"
Example: Searching for "gaming" might flood you with results. Searching for "Minecraft" or "FPS" narrows it down to relevant creators.
Search Smarter, Not Harder
Choosing between keywords and niche filters depends on how creators describe their content.
Use keywords when you're targeting exact terms, like altcoin or keto.
Use niche filters when the topic is broad or commonly described in other ways, like fitness or sales.
Combine both when you want the most accurate results.
Now, try it yourself and start finding YouTubers today.