Engagement rate helps you identify YouTubers whose viewers aren’t just passive followers but actively like, comment, and interact with their content. ChannelCrawler offers four key engagement metrics to make your search more precise.
Step 1: What Each Engagement Metric Tells You
ChannelCrawler offers four calculations to give you a complete view of engagement.
Engagement Rate (%)
The percentage of an audience interacting with content.
Best for understanding overall responsiveness.
Comments/Views Ratio (%)
How often viewers leave comments.
Ideal for finding creators who spark conversation.
Likes/Views Ratio (%)
How many viewers liked the content.
Useful for spotting content that resonates with audiences.
Views/Subscribers Ratio
How many subscribers actually watch the creator's videos.
Higher ratios suggest more loyal, active audiences.
Tip: A large following means little if people aren’t engaging. These metrics highlight creators whose audiences pay attention.
Step 2: How to Use the Engagement Rate Filter
To find YouTubers with engaged audiences:
Go to Filters → Engagement Rate.
Choose the engagement type you want to focus on:
Engagement Rate (%): Overall audience responsiveness
Comments/Views Ratio (%): How often viewers engage through discussion & comments.
Likes/Views Ratio (%): How many viewers enjoy & support the video.
Views/Subscribers Ratio: How often subscribers actually watch the content.
Set your range:
3%+ Engagement Rate is good for most niches.
6%+ Engagement Rate suggests a highly engaged community.
Comments/Views of 1%+ shows active conversations.
Likes/Views of 4%+ indicates positive reception.
Views/Subscribers of 30%+ suggests strong audience loyalty.
Combine with other filters like subscriber count, video performance, or niche to narrow results.
Example: Searching for fitness creators with 10,000 to 100,000 subscribers and a 5%+ engagement rate helps you find influencers with audiences that actually care about their content.
Pro tip: Every niche is different, and for creators with more subscribers/views, engagement rate is lower. So test a few different engagement rates to see what is a high engagement rate for your niche!
Step 3: Why Engagement Rate Matters
Engagement shows you how connected an influencer is to their audience.
A high engagement rate suggests:
A loyal, active following.
Higher chances of sponsored content performing well.
Content that consistently resonates with viewers.
A low engagement rate can mean:
Followers aren’t interested in recent content.
The channel grew through one-off viral videos.
The creator’s audience is less likely to take action.
The channel has been stolen or has a new ownership (much more unusual, but can happen)
Tip: Engagement should always be checked alongside video views and other performance metrics to get the full picture.
Step 4: What’s a Good Engagement Rate?
Engagement rates vary by niche and channel size. Here’s what to expect:
High-engagement niches: Beauty, fitness, and gaming often see 5–8% engagement and 40–60% views-to-subscriber ratios.
Mid-engagement niches: Lifestyle, travel, and tech typically see 3–5% engagement and 30–50% views-to-subscriber ratios.
Low-engagement niches: Business, education, and finance may see 2–3%, but their audiences are often more targeted, and often aren't following a specific creator, but wanting to learn something specific.
Example: A beauty YouTuber with 50,000 subscribers and a 7% engagement rate is likely more influential than one with 200,000 subscribers but only 2% engagement, making them better for affiliate sponsorships.
Find Influencers That Actually Influence
Engagement rate helps you move past vanity metrics like follower count and focus on what matters: creators whose audiences care about their content.
Use Engagement Rate (%) to find responsive communities.
Check Comments/Views and Likes/Views for audience reactions.
Prioritise creators with high Views/Subscribers for loyal viewership.
Now, try it for yourself and start finding YouTubers with real influence.