Growing channels are often the best opportunities for partnerships. They’re gaining new subscribers, increasing their viewership, and capturing audience attention in real time. ChannelCrawler offers three key growth metrics to help you identify rising creators before they peak.
Step 1: What Each Growth Metric Tells You
ChannelCrawler tracks three different growth filters to measure momentum.
Growth of Subscribers (#)
The total number of new subscribers gained over a set period.
Best for identifying smaller channels that are rapidly expanding as a high % can be misleading.
Growth of Subscribers (%)
The percentage increase in subscribers over time.
Useful for spotting channels that are growing relative to their existing size. Can be useful even if they have a smaller audience, but take in to account the audience size.
Growth of Views (%)
The percentage increase in total video views.
A strong indicator that a channel’s content is gaining traction and reaching more viewers. High importance, as views are commonly the most vital statistic to success.
Tip: A large subscriber increase doesn’t always mean higher engagement, it might mean they had a viral video. Checking Growth of Views (%) helps confirm whether new subscribers are actually watching the content.
Step 2: How to Use the Growth Filters
To find YouTubers with increasing influence:
Go to Filters → Growth Filters.
Choose the metric that aligns with your goals:
Growth of Subscribers (#): Best for finding channels with a small, expanding audience.
Growth of Subscribers (%): Ideal for mid-tier and large creators experiencing rapid audience expansion.
Growth of Views (%): Ensures the channel’s content is actively gaining traction with eyeballs.
Set your range:
1,000+ new subscribers per month indicates steady growth for small channels.
10%+ subscriber growth suggests strong momentum.
20%+ view growth highlights channels attracting significantly more attention.
Combine with other filters like engagement rate, video performance, or niche to refine results.
Example: Searching for tech YouTubers with 50,000 to 200,000 subscribers and 15%+ view growth ensures you’re finding creators on an upward trend, making them great candidates for early partnerships.
Pro Tip: Apply all your other filters first, like subscriber count, niche, and engagement rate. Once you have a refined list of channels, add a growth filter. This shows you how quickly those channels are growing compared to others that already meet your requirements.
Step 3: Why Growth Metrics Matter
Partnering with fast-growing YouTubers gives you a head start before they hit the mainstream. As their audience grows, so will the competition for their attention. Reaching out while their inbox is quieter means you can build relationships early.
Sponsorships: Creators on the rise often charge less for partnerships. Getting in early lets you lock in lower rates before their influence increases.
Service providers: If you offer services or products for creators, smaller channels are more likely to notice your outreach. As they grow, standing out becomes harder.
Pro tip: Spotting growth early doesn’t just save time and money, it helps you build long-term partnerships with creators as they scale.
A high growth rate suggests:
The creator is attracting a new, engaged audience.
Their content is resonating more with viewers.
Future videos are likely to get even more reach.
A low or negative growth rate can mean:
The channel’s content has lost traction.
The audience isn’t responding as strongly to new videos.
The creator is inactive or posting inconsistently.
Pro tip: Rapid subscriber growth without a matching increase in views often signals a one-off viral video rather than long-term success. To find truly sustainable growth, always check both subscriber and view growth together. It’s also worth looking at the views-to-subscriber ratio.
If subscribers aren’t watching new content, the growth may not translate into real influence.
Step 4: What’s a Good Growth Rate?
Growth rates can vary widely depending on the niche and channel size. While there are general benchmarks, the best approach is to follow the Pro Tip from Step 2: apply your core filters first, then add a growth filter to see how fast the most relevant channels are growing.
Here’s a quick guide to what you can expect when a creator is experiencing notable growth:
Fast-growing niches: Tech, gaming, and entertainment channels often see 10-20%+ subscriber growth and 30%+ view growth per month.
Steady-growth niches: Fitness, beauty, and lifestyle creators typically experience 5-10% growth.
Slow-growth niches: Business, education, and finance channels may only see 2–5% growth, but their audiences are often more loyal, high intent, and therefore more likely to take action.
Example: A gaming YouTuber gaining 20,000 subscribers per month with a 25%+ view growth is likely on track to become a major channel in the near future.
Find YouTubers Before They Blow Up
Tracking growth metrics helps you discover emerging talent before they become mainstream.
Use Growth of Subscribers (%) to spot channels gaining traction relative to their size.
Use Growth of Views (%) to ensure new subscribers are actually watching.
Look at both subscriber and view growth to confirm sustained momentum.
Now, try it for yourself and start finding rising YouTubers before everyone else does