Subscriber count often doesn’t tell the full story. Average views per video give a much clearer picture of how many people are actively following a creator's content. ChannelCrawler offers three key view metrics to help you find YouTubers with the reach you're looking for.
What each view metric tells you
ChannelCrawler provides three filters to measure a channel’s typical viewership:
Typical Views Per Video
The median views per video over the last 10 or 50 videos.
What does median mean? It’s the middle value when you list all video view counts from lowest to highest.
Best for finding creators with consistently popular content, as it avoids being skewed by one-off viral hits, or a poor performing video.
Average Views Per Video
The total views of the last 10 or 50 videos, divided by the number of videos.
Useful for understanding overall viewership, but can be influenced by outliers.
Average Views Per Month
The total views a channel receives per month, averaged over the past 1 to 10 months.
Ideal for measuring long-term performance rather than individual video success.
Tip: Typical views (median) often provide the most accurate picture of a channel’s usual performance, while average views can be distorted by spikes or drops.
Which One to Choose?
Choosing the right view filter depends on what you're trying to achieve:
Typical Views Per Video (Median) – Best for identifying consistent performance.
Use this if you want to know what a creator’s usual audience looks like, without being misled by viral spikes or underperforming videos.
Ideal for: Reliable partnerships where steady viewership matters.
Average Views Per Video (Mean) – Best for understanding overall reach.
Use this if you’re assessing a creator’s total impact per video, but be aware that viral hits can skew the numbers.
Ideal for: Broad brand awareness campaigns.
Average Views Per Month – Best for channels with evergreen content.
Use this if you want to see how all of a channel's videos are performing over time, not just the most recent uploads. This is particularly useful for how-to videos, product reviews, and tutorials that remain relevant months or even years after posting.
Ideal for: Identifying creators whose content continues to attract views long after publication.
How to Use the View Filters
To find YouTubers with the right viewership for your goals:
Go to Filters → Average Views.
Choose the metric that aligns with your needs:
Typical Views Per Video: Best for consistent viewership.
Average Views Per Video: Useful for understanding overall reach.
Average Views Per Month: Ideal for tracking sustained channel performance.
Set your range:
5,000–50,000 views per video for example.
Combine with other filters like subscriber count, engagement rate, or growth for more refined results.
Why Average Views Matter
Focusing on views rather than subscribers helps you find creators whose content is actively reaching people.
High average views suggest:
The creator’s audience regularly watches their videos.
Content remains relevant and engaging over time.
Sponsored content is more likely to get seen.
Low average views can mean:
The creator has inactive subscribers.
Recent content isn’t resonating as well.
The channel grew through one-off viral videos or fake followers.
Pro tip: If a channel has high subscriber growth but low average views, they may have only recently gained an audience. Check the channels recent videos and manually vet the view counts. See if the audience sticks!
What’s a Good Average View Count?
What counts as "good" depends on your goals, budget, and the type of partnership you're looking for. Here’s how to think about it:
If you're sponsoring content:
Look at Typical Views Per Video to understand how many people will likely see your sponsored content. Higher views usually mean higher sponsorship costs. If you're working with a tighter budget, focus on creators with consistent mid-range viewership rather than large channels with inconsistent performance.
If you're selling to creators:
Average Views Per Month is key, especially for channels with evergreen content. Creators who consistently attract viewers, even on older videos, are more likely to invest in tools or services that enhance their content.
If you're building brand awareness:
Use Average Views Per Video to gauge overall exposure. A smaller channel with consistently strong views can deliver more cost-effective reach than a larger creator with inconsistent performance.
If you’re targeting niche communities:
In specialised areas like education, finance, or B2B content, view counts might be lower, but the audience tends to be more engaged. A channel with fewer but highly relevant viewers can drive better results than one with higher, less-targeted views.
How growth rates affect value:
If a channel has strong Typical Views alongside rapid subscriber or view growth, it might be your last chance to secure a partnership at a lower cost before they become more in demand.
Final tip:
Don’t focus solely on high view counts. Match the creator’s typical performance to your goals and budget. A smaller, consistent audience often delivers more value than a larger, less engaged one
Find YouTubers People Actually Watch
Tracking average views helps you focus on creators who consistently reach an active audience.
Use Typical Views Per Video to find creators with steady viewership.
Use Average Views Per Video to understand overall reach.
Use Average Views Per Month for long-term performance.
Now, try it for yourself and start finding YouTubers whose content is actually getting seen.