What are they?
Smart Topics are pre-built categories created using AI and real YouTube data. They’re designed to help you quickly and accurately find relevant creators.
If you type in your own keyword, our algorithm searches the entire database to return the closest matching channels, even if it’s not an exact topic match.
Which should I choose?
We recommend using a Smart Topic if there’s one that matches what you're looking for. They’re typically more accurate and lead to better results than free-typing a niche.
How to find a Smart Topic
You can explore Smart Topics in two simple ways:
Use the search bar
Start typing in the search bar on the Smart Topics page. Matching Smart Topics will appear as you type.Scroll through the page
Browse the full list of categories and subtopics to find what fits your needs.
Important note
You can search for specific brands or products (like "Nike" or "iPhone") — but results are rarely accurate, as most YouTubers don’t tag themselves by brand name.
Instead, search for the broader niche that those creators are likely part of:
Nike → Try “Sports” or “Fitness & Sports Equipment”
iPhone → Try “Tech Reviews” or “Product Demos”
This approach will give you more relevant and useful results.