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Filters in ChannelCrawler

What they mean and how to use them

Jake Kitchiner avatar
Written by Jake Kitchiner
Updated over 2 months ago

Channel Overview Filters

The Channel Overview filters give you a snapshot of a YouTube channel’s basics, from where it’s based to how large its audience is. These filters are useful for narrowing your search to the most relevant creators for your campaigns.


Country

  • What it means: The country where the YouTube channel is based. Often a large part of the audience will also be from this country, but not always.

  • How to use it: Useful if you want to work with creators from a specific location (e.g. US-based influencers for local campaigns).

Language

  • What it means: The main language used on the channel, determined by the text in video titles and descriptions. Some creators may upload in one language but write titles in another.

  • How to use it: Helps ensure content aligns with your audience’s language preferences.

Subscribers

  • What it means: The number of people who have subscribed to the channel — essentially the audience size.

  • How to use it: Filter by scale, from smaller micro-influencers to large creators with broad reach.

Total Views

  • What it means: The total number of views across the channel’s entire history, including both short-form and long-form videos.

  • How to use it: Shows overall reach and whether a channel has built lasting traction.

Total Videos

  • What it means: The total number of videos the channel has published across its history.

  • How to use it: A good indicator of how consistent and experienced the creator is.

Channel Created (Time Ago)

  • What it means: How long ago the channel was created, displayed in days (e.g. 365 days = 1 year).

  • How to use it: Spot new creators or focus on established channels depending on your strategy.

Has Membership

  • What it means: Whether the channel has enabled YouTube’s membership feature (where fans can pay a subscription for perks).

  • How to use it: Signals a channel with deeper community engagement if its successful. Shows the creators intent to monetise the audience.

Has Shop

  • What it means: Whether the channel has an attached YouTube shop section.

  • How to use it: Indicates creators already monetising their content through product sales.

Made for Kids

  • What it means: Whether the channel is marked as “Made for Kids” by the creator.

  • How to use it: Essential if you want to include or exclude child focused content.


Categories and Niches

Categories and niches in ChannelCrawler are AI-generated. Every channel is automatically assigned to a category, and most categories also include subcategories for even more specific filtering.

Using categories and niches helps you quickly narrow searches to channels that focus on a particular type of content.

For example, if you’re looking for creators in the gaming space or channels about finance, categories and niches save you time and keep results relevant.

Available Categories

  1. Animals

  2. Arts and Culture

  3. Automotive

  4. Beauty

  5. Business and Startups

  6. Education

  7. E-commerce and Online Business

  8. Entertainment and Comedy

  9. Fashion

  10. Finance and Cryptocurrency

  11. Fitness

  12. Food, Drink and Nutrition

  13. Gaming

  14. Health

  15. Home and DIY

  16. Humanities and Social Sciences

  17. Magic and Paranormal

  18. Motivational and Self-Improvement

  19. Music

  20. Nature and Outdoor Activities

  21. Product Reviews and Demos

  22. Relationships and Family

  23. Sales and Marketing

  24. Social Media

  25. Sports

  26. Tech Product and Innovation

  27. Travel

Confidence Scores

Each category is given a confidence score by ChannelCrawler’s AI. This score is visible on the channel profile:

  • The closer the score is to 1, the higher the confidence that the channel belongs in that category.

  • Scores further from 1 suggest the channel might overlap with other categories or have a looser connection to the category.


Keyword Filters

Keyword filters let you include or exclude specific words and phrases from your search results. You can also decide where those keywords must appear — from channel-level information like the name or bio, to video-level data like titles and descriptions. This makes it easier to zero in on channels that are truly relevant to your campaign.

Anywhere

  • What it means: Searches for the keyword across all available fields (name, tags, bio, titles, descriptions, etc.).

  • How to use it: A broad option when you want to capture every possible channel mentioning a keyword.

Channel Name

  • What it means: Searches only within the channel’s name.

  • How to use it: A strong signal of focus. If a keyword appears in the channel name, the topic is likely core to their content.

Channel Tags

  • What it means: Tags chosen by the creator to describe their channel.

  • How to use it: Helpful when you want to target how creators position themselves. Keep in mind creators sometimes “over-tag,” so not every tag reflects the true content focus.

Channel Bio

  • What it means: The description written by the creator about their channel.

  • How to use it: Good for spotting channels where creators explicitly state their interests or niche.

Video Titles

  • What it means: Keywords found in the titles of the channel’s videos.

  • How to use it: Titles are strong indicators of video topics. Useful for finding channels that regularly cover a subject, though some titles may include trending or clickbait terms.

Video Descriptions

  • What it means: Keywords appearing in the descriptions written under each video.

  • How to use it: Can reveal extra context about what a video covers. Helpful but sometimes less precise since descriptions may include generic or promotional text.

Video Tags

  • What it means: Tags added by the creator to describe each video.

  • How to use it: Useful for finding related topics, though not always reliable since tags aren’t visible to viewers and may be applied inconsistently.


Engagement Filters

Engagement filters help you measure how actively viewers interact with a channel’s content. These metrics can be calculated over the last 10 or 50 videos, giving you flexibility depending on how recent or long-term you want the analysis to be.

Engagement Rate

  • What it means: The combined percentage of likes and comments compared to total views.

    • Example: A video with 100 views, 5 comments (5%), and 20 likes (20%) would have an engagement rate of 25%.

  • How to use it: A quick way to see overall viewer interaction. Higher engagement rates suggest a more loyal, active audience.

Comments / Views Ratio

  • What it means: The percentage of viewers who comment on a video.

  • How to use it: Useful for spotting communities with active discussion. High ratios often mean the creator sparks conversation.

Likes / Views Ratio

  • What it means: The percentage of viewers who “like” a video.

  • How to use it: Indicates how much viewers are enjoying the content. A strong ratio suggests consistent quality or audience satisfaction.

Views / Subscribers Ratio

  • What it means: Compares average views per video with the channel’s subscriber count.

  • How to use it: Helps identify whether subscribers are actually engaging.

    • Low ratios (e.g. 20k views per video with 1M subscribers) can be a red flag — suggesting the channel has lost its audience, relied on past viral hits, or stopped posting regularly.

    • High ratios (e.g. more views than subscribers) show strong content performance and audience reach beyond the core subscriber base.

Extra Tip on Comments

High comment activity is a good sign of engagement — but it’s also worth manually checking the quality of those comments. Look out for:

  • Depth: Are they in-depth and thoughtful, or just one-word replies?

  • Sentiment: Are they mostly positive, negative, or mixed?

This extra layer of validation helps you judge whether engagement is meaningful rather than just volume-based.


Views Filters

Views filters let you measure how many people are watching a channel’s videos, with options to calculate over the last 10 or 50 uploads. They help you see both short-term performance and longer-term trends.

Views per Month

  • What it means: The average number of views the channel receives per month, calculated over the past 3 months.

  • How to use it:

    • A reliable way to see recent viewing trends and overall reach, while smoothing out spikes from one-off viral videos.

    • Also takes into account evergreen content. If videos from 8 months or a year ago are still getting views, it is a strong signal of lasting audience interest.

Typical Views per Video (Median)

  • What it means: The median number of views a channel’s videos receive. This means half of the videos get more views than this number, and half get fewer.

  • How to use it: A good way to understand what a “typical” video on the channel achieves, without being skewed by outliers like a single viral hit.

Average Views per Video (Mean)

  • What it means: The mean number of views across all videos, the standard way most people think of an average.

  • How to use it: Useful for quick comparisons across channels, but it can be inflated by a small number of very popular videos.

Tip: Median vs Mean

  • Median gives you the middle point and is more stable. It avoids being distorted by a few unusually high or low videos.

  • Mean (average) can be skewed by spikes. One or two viral hits may make a channel look stronger than it really is.

  • Looking at both together gives you the clearest picture of a channel’s typical performance.


Growth Filters

Growth filters show how a channel’s audience and reach are changing over time. You can measure growth over 7, 14, 30, or 90 days.

For percentage-based growth, ChannelCrawler compares your selected period with the previous equal period to show whether momentum is up or down.

Subscriber Growth (Absolute)

  • What it means: The number of new subscribers gained during the selected period.

  • How to use it: Good for setting hard thresholds (for example, at least 5,000 new subscribers in the last 30 days). Larger channels will naturally post higher absolute gains, so pair this with percentage growth to compare fairly across channel sizes.

Subscriber Growth (Percentage vs previous period)

  • What it means: The percentage change in subscribers compared with the previous equal time window (for example, last 30 days versus the 30 days before).

  • How to use it: Normalises for channel size so big and small channels can be compared on momentum. Useful for spotting acceleration or slowdown in audience growth.

Views Growth (Percentage vs previous period)

  • What it means: The percentage change in total views compared with the previous equal time window.

  • How to use it: Highlights whether viewership is trending up or down. This avoids penalising channels with very high total views, since the comparison is against their own recent baseline, not their lifetime totals.

Tip: Reading growth fairly

  • Use percentage growth to compare channels of different sizes without bias.

  • Use absolute subscriber growth when you care about the real number of people added.

  • For stability choose 30 or 90 days. For freshness choose 7 or 14 days.

  • Comparing to the previous period helps you see true momentum, rather than rewarding or penalising channels just because they already have a big audience or lots of lifetime views.


Email and Social Media Filters

These filters help you find contactable creators quickly. You can check whether a channel has an email available and whether it lists other social profiles in its YouTube bio.

Email Available on ChannelCrawler

  • What it means: ChannelCrawler already has a usable email for this channel in the app.

  • How to use it:

    • Select Yes when you need ready-to-use emails for outreach and exports.

Email Available on YouTube

  • What it means: The channel has an email published on YouTube, typically in the channel bio or About section.

  • How to use it:

    • Use this after you have extracted all emails available in ChannelCrawler.

    • Combine Email available on ChannelCrawler: No with Email available on YouTube: Yes to generate a list of channels where an email is visible on YouTube but not yet in ChannelCrawler, so you can collect them yourself without wasting time.

Tip: Efficient email workflow

  • First, filter Email available on ChannelCrawler: Yes and export those contacts.

  • Next, filter Email available on ChannelCrawler: No plus Email available on YouTube: Yes to produce a second list you can quickly validate and collect from YouTube.

  • This two-step approach avoids duplicate effort and ensures you do not miss publicly listed emails.

Other Social Handles in Bio

  • What it means: The channel lists additional social profiles in its YouTube bio or About section.

  • How to use it:

    • Select Yes to prioritise creators who provide extra contact routes.

    • Supported platforms we look for in bios include:

      • Instagram

      • TikTok

      • Facebook

      • Snapchat

      • LinkedIn

      • X (Twitter)

      • Discord

      • Twitch

      • Pinterest


Frequency and Duration

These filters help you confirm that a channel is active and that its publishing cadence and video length match what you are looking for.

Latest video (days ago)

  • What it means: The number of days since the channel last uploaded a video.

  • How to use it: Set a threshold to ensure recent activity. For example, use ≤ 60 days to find channels that have uploaded within the last two months.

Only include active channels

  • What it means: A quick toggle that filters to channels with a recent upload.

  • How to use it: Turn this on to automatically apply a 60-day activity window, which is a sensible default for most campaigns.

Average videos posted per month

  • What it means: The average number of videos a creator publishes each month. This includes both long form and Shorts.

  • How to use it: Use minimums to ensure consistent posting. For instance, set ≥ 4 to find channels that post at least weekly on average.

Average video length (minutes)

  • What it means: The average duration of a channel’s videos in minutes.

  • How to use it: Set a minimum length if you prefer longer content. For example, ≥ 5 minutes to avoid mainly short-form channels, or ≥ 20 minutes to focus on predominantly long-form creators.


Frequency and Duration

These filters help you confirm that a channel is active and that its publishing cadence and video length match what you are looking for.

Latest video (days ago)

  • What it means: The number of days since the channel last uploaded a video.

  • How to use it: Set a threshold to ensure recent activity. For example, use ≤ 60 days to find channels that have uploaded within the last two months.

Only include active channels

  • What it means: A quick toggle that filters to channels with a recent upload.

  • How to use it: Turn this on to automatically apply a 60-day activity window, which is a sensible default for most campaigns.

Average videos posted per month

  • What it means: The average number of videos a creator publishes each month. This includes both long form and Shorts.

  • How to use it: Use minimums to ensure consistent posting. For instance, set a minimum of 4 to find channels that post at least weekly on average.

Average video length (minutes)

  • What it means: The average duration of a channel’s videos in minutes.

  • How to use it: Set a minimum length if you prefer longer content. For example, ≥ 5 minutes to avoid mainly short-form channels, or ≥ 20 minutes to focus on predominantly long-form creators.


Exclude Previous Exports and Imports

These filters remove channels you already have in your lists from new search results. Use them to avoid duplicates or re-contacting the same creators.

  • Export: a list of channels you downloaded from ChannelCrawler.

  • Import: a list of channels you uploaded to ChannelCrawler.
    You can view these lists in the Imports or Exports areas of the app. In the search filters, you use these options to exclude them from results.

Exclude channels in previous exports

  • What it means: Hides any channel that appears in your past exports.

  • How to use it: Use when building a fresh outreach list so you do not include creators you have already downloaded or contacted.

Exclude channels in previous imports

  • What it means: Hides any channel that appears in your uploaded lists.

  • How to use it: Useful for removing channels you have already researched, vetted, or targeted via imported data.

Tip: Keep results net-new

  • First run and save or export a list.

  • On your next search, tick both exclude options to focus on channels you have not worked with before.

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