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How to find sponsored YouTube channels

Discover creators who already work with brands

Written by Jake Kitchiner

Finding the right creator for a sponsorship deal usually means hours of trawling YouTube and guessing.

ChannelCrawler Brands speeds this up by letting you search YouTube channels that already run brand sponsorships, so you can see who they work with, how often, and how well those videos perform before you reach out.

Start with a name, or start with a filter

  1. If you already have a creator in mind — maybe you've seen them on YouTube or noticed a competitor sponsoring them — search for their channel by name. You'll go straight to their profile and can see every brand they've worked with.

  2. If you don't have a specific creator yet, use filters to surface channels by sponsorship behaviour — brands they've worked with, how often they get rebooked, how recently they've taken sponsorships, and so on.

Filter down to a shortlist

The filters fall into four buckets. Mix and match the ones that matter for your campaign.

Sponsorship history

  1. Repeat bookings: the same brand appearing more than once on the channel — a hint at an ongoing partnership.

  2. Bookings number: how many sponsorships have been detected on the channel overall.

  3. Time frame of last sponsored video: find creators who've taken a sponsorship recently and are still active. So you know they are actively open to sponsorships.

Brand fit

  1. Brand category: find channels that have worked with brands in your category — SaaS, marketing tools, ecommerce, finance, and so on.

  2. Sponsored by: find channels already sponsored by a specific brand. Useful for tracing where competitors have spent.

  3. Not sponsored by: exclude channels already tied to a direct competitor, or your own brand, so you avoid conflicts and exclusivity issues.

Audience and content

  1. Creator category: filter by what the channel makes content about — marketing, business, gaming, beauty, education, and so on.

  2. Average views: focus on channels actually reaching people. A solid view count usually beats a big subscriber number.

  3. Subscribers: layer on audience size to fit budget and campaign reach needs.

Market

  1. Country: limit results to creators based in a specific market.

  2. Language: limit results to creators producing content in a specific language.

Build your shortlist

  1. Click into any channel to see its full sponsorship history — every brand, every video, every view count.

  2. Ask three questions of each shortlisted channel: do the brands they work with overlap with yours, are their sponsored videos hitting the views you need, and have brands rebooked them?

  3. Export your shortlist to CSV when you're ready to start outreach.

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