## What are they?
Smart Topics are pre-built categories created using AI and real YouTube data. They're designed to help you quickly and accurately find relevant creators.

If you **type in your own keyword**, our algorithm searches the entire database to return the closest matching channels, even if it's not an exact topic match.

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## Which should I choose?
We recommend using a **Smart Topic** if there's one that matches what you're looking for. They're typically more accurate and lead to better results than free-typing a niche.

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## How to find a Smart Topic
You can explore Smart Topics in two simple ways:

- **Use the search bar**
  Start typing in the search bar on the Smart Topics page. Matching Smart Topics will appear as you type.
- **Scroll through the page**
  Browse the full list of categories and subtopics to find what fits your needs.

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## Important note
You can search for **specific brands or products** (like "Nike" or "iPhone") — but results are rarely accurate, as most YouTubers don't tag themselves by brand name.

Instead, search for the **broader niche** that those creators are likely part of:

- **Nike →** Try "Sports" or "Fitness & Sports Equipment"
- **iPhone →** Try "Tech Reviews" or "Product Demos"

This approach will give you more relevant and useful results.