Whether you're looking for potential affiliates, content partners, or email contacts, refining your search with targeted filters will save time and deliver better results. If your business sells to creators, finding the right YouTubers efficiently is essential. Here’s how to build a high-quality list of YouTube channels that match your ideal creator profile. Step 1: Start with a broad search and define your YouTuber profile If you don’t have a specific creator in mind yet, start broad and refine your search as you go. 1. Choose a niche or category – Searching for "Fitness" instead of "gym" gives you a larger starting point and helps surface more relevant channels. You can also choose to search by pre set Smart Topics, which we recommend for best results. You'll see this option via the left hand navigation bar. Key note: The topic filter is for topics, so if you search for a brand or product, the results won't be as strongly correlated. 2. Set a subscriber range – This helps narrow results to channels that align with your goals. 1. Subscriber count is a starting point, not the full picture – While useful for filtering, it doesn’t always reflect how active or effective a channel is. See the next steps for more filters. 3. Look for active, growing channels – A high subscriber count doesn’t mean much if recent videos aren’t getting views or engagement. Prioritise channels that post consistently and still attract an audience. It’s best not to apply too many filters at the start. Running a broader search first helps you see what’s available before narrowing it down. Step 2: Use filters to find YouTubers who fit your business needs Once you’ve run an initial search, refining your results will help surface the most relevant channels. - Engagement rate – A strong engagement rate suggests an active, responsive audience. - Recent video performance – Prioritise YouTubers whose recent videos are still getting views and interaction. - Keyword filtering – Search for specific terms that appear in channel names, descriptions, or video titles to target relevant creators In Step 1, you got a broad view of how many creators match your needs. Now, these filters help you narrow it down further, making it easier to focus on the most relevant channels when there are too many results. Step 3: Find YouTubers who are open to outreach If you’re planning to contact creators, focus on channels that have email addresses available. - Use the "email available" filter – Show only channels where an email is listed. - Unlock and download email contacts – Save them for later outreach, or download a list you can outreach to - Filter for other social handles – Some creators list additional contact details on their profile. A missing email doesn’t always mean the creator isn’t open to partnerships. They may list their contact details on a website or social media instead. You can DM them on platforms such as Instagram too. Step 4: Build and organise your creator list Once you've identified YouTubers that fit your business, keep track of them for easy access later. - Save channels to a list – Organise potential partners by niche or priority level. - Export data as csv – Useful if you need to integrate the data with CRM tools or internal workflows. - Run additional searches – Layer in more filters to refine your results further. Testing different search settings is a good way to improve your results. Small adjustments, such as engagement rate thresholds, can significantly impact the quality of your matches. Search smarter, not harder Finding YouTubers who are valuable to your business isn’t about going through thousands of channels manually. The key is to apply targeted filters, focus on engagement, and save high-quality results. - Start broad, then refine based on creator performance and engagement - Focus on contact-ready channels for faster outreach - Save and download your best lists to track potential partnerships Now, try it for yourself, run a search and start finding YouTubers today!

Getting started

What are search credits

Search credits are deducted each time you conduct a search within the platform. They are used in when viewing channels in the "Discover" or "brand visibility features. Here’s how it works: Search Credits Deduction Credits are deducted based on the number of results displayed in your search. For example: - If 20 results appear on the first page, 20 search credits will be deducted. - If you go to the second page and there are 16 results left, 16 more search credits will be deducted. - If you use multiple filters and only 5 channels appear, 5 search credits will be deducted. Track Your Credits You can check your remaining search credits anytime in your user dashboard. Do search credits expire? - Monthly credits reset at the start of each months billing cycle. What happens if I run out of credits? - Wait until the next billing cycle, or upgrade your plan for more search credits.

Getting started

I want to try ChannelCrawler

If you're interested in trying ChannelCrawler, we offer free searches, a demo plan, and interactive walkthroughs to help you experience the platform before committing to a paid plan. Get Started with a Free Search Before signing up, you can run two free searches to see how ChannelCrawler works. This lets you: - Search over 25 million YouTube channels - Apply basic filters like niche and country - View channel stats and engagement data Create a Free Account After your free searches, you can sign up for a Demo Plan (Free Forever) to continue exploring. No credit card required. Want More? Upgrade Anytime If you need more search credits, email unlocks, or advanced filters, you can upgrade to a Starter or Power plan. - Starter Plan – Ideal for small brands with limited budget. - Power Plan – Best for agencies managing multiple brands to manage, or brands activating with over 10 YouTubers per month. - Enterprise – Custom plans for large-scale YouTube data needs. Watch a Demo Prefer a quick overview? Watch our walkthrough video to see ChannelCrawler in action. Start Finding YouTube Influencers Today Whether you’re running a brand campaign or building an influencer list, ChannelCrawler makes it easy. - Run a free search - Sign up for the Demo Plan - Upgrade anytime for more features Try ChannelCrawler for Free

Channel discovery

Engagement rate: what it means and why it matters

Engagement rate helps you identify YouTubers whose viewers aren't just passive followers but actively like, comment, and interact with their content. ChannelCrawler offers four key engagement metrics to make your search more precise. Step 1: What Each Engagement Metric Tells You ChannelCrawler offers four calculations to give you a complete view of engagement. 1. Engagement Rate (%) - The percentage of an audience interacting with content. - Best for understanding overall responsiveness. 2. Comments/Views Ratio (%) - How often viewers leave comments. - Ideal for finding creators who spark conversation. 3. Likes/Views Ratio (%) - How many viewers liked the content. - Useful for spotting content that resonates with audiences. 4. Views/Subscribers Ratio - How many subscribers actually watch the creator's videos. - Higher ratios suggest more loyal, active audiences. Tip: A large following means little if people aren't engaging. These metrics highlight creators whose audiences pay attention. Step 2: How to Use the Engagement Rate Filter To find YouTubers with engaged audiences: 1. Go to Filters → Engagement Rate. 2. Choose the engagement type you want to focus on: - Engagement Rate (%): Overall audience responsiveness - Comments/Views Ratio (%): How often viewers engage through discussion & comments. - Likes/Views Ratio (%): How many viewers enjoy & support the video. - Views/Subscribers Ratio: How often subscribers actually watch the content. 3. Set your range: - 3%+ Engagement Rate is good for most niches. - 6%+ Engagement Rate suggests a highly engaged community. - Comments/Views of 1%+ shows active conversations. - Likes/Views of 4%+ indicates positive reception. - Views/Subscribers of 30%+ suggests strong audience loyalty. 4. Combine with other filters like subscriber count, video performance, or niche to narrow results. Example: Searching for fitness creators with 10,000 to 100,000 subscribers and a 5%+ engagement rate helps you find influencers with audiences that actually care about their content. Pro tip: Every niche is different, and for creators with more subscribers/views, engagement rate is lower. So test a few different engagement rates to see what is a high engagement rate for your niche! Step 3: Why Engagement Rate Matters Engagement shows you how connected an influencer is to their audience. A high engagement rate suggests: - A loyal, active following. - Higher chances of sponsored content performing well. - Content that consistently resonates with viewers. A low engagement rate can mean: - Followers aren't interested in recent content. - The channel grew through one-off viral videos. - The creator's audience is less likely to take action. - The channel has been stolen or has a new ownership (much more unusual, but can happen) Tip: Engagement should always be checked alongside video views and other performance metrics to get the full picture. Step 4: What's a Good Engagement Rate? Engagement rates vary by niche and channel size. Here's what to expect: - High-engagement niches: Beauty, fitness, and gaming often see 5–8% engagement and 40–60% views-to-subscriber ratios. - Mid-engagement niches: Lifestyle, travel, and tech typically see 3–5% engagement and 30–50% views-to-subscriber ratios. - Low-engagement niches: Business, education, and finance may see 2–3%, but their audiences are often more targeted, and often aren't following a specific creator, but wanting to learn something specific. Example: A beauty YouTuber with 50,000 subscribers and a 7% engagement rate is likely more influential than one with 200,000 subscribers but only 2% engagement, making them better for affiliate sponsorships. Find Influencers That Actually Influence Engagement rate helps you move past vanity metrics like follower count and focus on what matters: creators whose audiences care about their content. - Use Engagement Rate (%) to find responsive communities. - Check Comments/Views and Likes/Views for audience reactions. - Prioritise creators with high Views/Subscribers for loyal viewership. Now, try it for yourself and start finding YouTubers with real influence.

Getting started

What are email & download credits

Understand how credits work for unlocking emails and exporting channel data. ChannelCrawler uses a single credit system for both email unlocks and CSV downloads. Whether you're unlocking influencer email addresses or exporting channel lists, all credits come from the same pool. How Do Credits Work? Credits can be used for two main actions: 1. Unlocking Emails: 1 credit unlocks 1 influencer email address. 2. Downloading Channel Data: The number of credits depends on the type of export: - Basic Channel information: 0.1 credits per channel - Email Addresses: 1 credit per channel Tip: If you're building a channel list without contact info, exporting basic data uses fewer credits. How Many Credits Do You Get? Credits are included with your subscription and reset every month: - Starter Plan: 50 credits per month - Power Plan: 250 credits per month If you run out, you can buy more credits anytime. The more you buy, the lower the cost per credit. Do Credits Expire? - Monthly Credits: Reset automatically every month with your subscription. - Purchased Credits: Never expire, you can use them whenever you need. Where to Check Your Credit Balance You can see your remaining credits by: 1. Visiting your Account Dashboard. 2. Checking the Export Page when downloading data. What Happens if I Run Out of Credits? - You won't be able to unlock emails or download data until you purchase more credits. - Click Purchase Credits during an export to top up instantly, or purchase more from your account dashboard. Now you're ready to start unlocking emails and exporting YouTube channel data. Check your credits and start discovering influencers today.

Channel discovery

Find fast growing YouTubers

Growing channels are often the best opportunities for partnerships. They’re gaining new subscribers, increasing their viewership, and capturing audience attention in real time. ChannelCrawler offers three key growth metrics to help you identify rising creators before they peak. Step 1: What Each Growth Metric Tells You ChannelCrawler tracks three different growth filters to measure momentum. Growth of Subscribers (#) - The total number of new subscribers gained over a set period. - Best for identifying smaller channels that are rapidly expanding as a high % can be misleading. Growth of Subscribers (%) - The percentage increase in subscribers over time. - Useful for spotting channels that are growing relative to their existing size. Can be useful even if they have a smaller audience, but take in to account the audience size. Growth of Views (%) - The percentage increase in total video views. - A strong indicator that a channel’s content is gaining traction and reaching more viewers. High importance, as views are commonly the most vital statistic to success. Tip: A large subscriber increase doesn’t always mean higher engagement, it might mean they had a viral video. Checking Growth of Views (%) helps confirm whether new subscribers are actually watching the content. Step 2: How to Use the Growth Filters To find YouTubers with increasing influence: 1. Go to Filters → Growth Filters. 2. Choose the metric that aligns with your goals: - Growth of Subscribers (#): Best for finding channels with a small, expanding audience. - Growth of Subscribers (%): Ideal for mid-tier and large creators experiencing rapid audience expansion. - Growth of Views (%): Ensures the channel’s content is actively gaining traction with eyeballs. 3. Set your range: - 1,000+ new subscribers per month indicates steady growth for small channels. - 10%+ subscriber growth suggests strong momentum. - 20%+ view growth highlights channels attracting significantly more attention. 4. Combine with other filters like engagement rate, video performance, or niche to refine results. Example: Searching for tech YouTubers with 50,000 to 200,000 subscribers and 15%+ view growth ensures you’re finding creators on an upward trend, making them great candidates for early partnerships. Pro Tip: Apply all your other filters first, like subscriber count, niche, and engagement rate. Once you have a refined list of channels, add a growth filter. This shows you how quickly those channels are growing compared to others that already meet your requirements. Step 3: Why Growth Metrics Matter Partnering with fast-growing YouTubers gives you a head start before they hit the mainstream. As their audience grows, so will the competition for their attention. Reaching out while their inbox is quieter means you can build relationships early. - Sponsorships: Creators on the rise often charge less for partnerships. Getting in early lets you lock in lower rates before their influence increases. - Service providers: If you offer services or products for creators, smaller channels are more likely to notice your outreach. As they grow, standing out becomes harder. Pro tip: Spotting growth early doesn’t just save time and money, it helps you build long-term partnerships with creators as they scale. A high growth rate suggests: - The creator is attracting a new, engaged audience. - Their content is resonating more with viewers. - Future videos are likely to get even more reach. A low or negative growth rate can mean: - The channel’s content has lost traction. - The audience isn’t responding as strongly to new videos. - The creator is inactive or posting inconsistently. Pro tip: Rapid subscriber growth without a matching increase in views often signals a one-off viral video rather than long-term success. To find truly sustainable growth, always check both subscriber and view growth together. It’s also worth looking at the views-to-subscriber ratio. If subscribers aren’t watching new content, the growth may not translate into real influence. Step 4: What’s a Good Growth Rate? Growth rates can vary widely depending on the niche and channel size. While there are general benchmarks, the best approach is to follow the Pro Tip from Step 2: apply your core filters first, then add a growth filter to see how fast the most relevant channels are growing. Here’s a quick guide to what you can expect when a creator is experiencing notable growth: - Fast-growing niches: Tech, gaming, and entertainment channels often see 10-20%+ subscriber growth and 30%+ view growth per month. - Steady-growth niches: Fitness, beauty, and lifestyle creators typically experience 5-10% growth. - Slow-growth niches: Business, education, and finance channels may only see 2–5% growth, but their audiences are often more loyal, high intent, and therefore more likely to take action. Example: A gaming YouTuber gaining 20,000 subscribers per month with a 25%+ view growth is likely on track to become a major channel in the near future. Find YouTubers Before They Blow Up Tracking growth metrics helps you discover emerging talent before they become mainstream. - Use Growth of Subscribers (%) to spot channels gaining traction relative to their size. - Use Growth of Views (%) to ensure new subscribers are actually watching. - Look at both subscriber and view growth to confirm sustained momentum. Now, try it for yourself and start finding rising YouTubers before everyone else does

Advice and answers from the ChannelCrawler Team

Getting started

Sponsorships & brand visibility

Channel discovery

Billing & Payments

Troubleshooting & FAQs

Imports & exports

Saved items

Find the right YouTubers

What are search credits

I want to try ChannelCrawler

Engagement rate: what it means and why it matters

What are email & download credits

Find fast growing YouTubers