Channel discovery

Find the right YouTubers

Whether you're looking for potential affiliates, content partners, or email contacts, refining your search with targeted filters will save time and deliver better results. If your business sells to creators, finding the right YouTubers efficiently is essential. Here’s how to build a high-quality list of YouTube channels that match your ideal creator profile. Step 1: Start with a broad search and define your YouTuber profile If you don’t have a specific creator in mind yet, start broad and refine your search as you go. 1. Choose a niche or category – Searching for "Fitness" instead of "gym" gives you a larger starting point and helps surface more relevant channels. You can also choose to search by pre set Smart Topics, which we recommend for best results. You'll see this option via the left hand navigation bar. Key note: The topic filter is for topics, so if you search for a brand or product, the results won't be as strongly correlated. 2. Set a subscriber range – This helps narrow results to channels that align with your goals. 1. Subscriber count is a starting point, not the full picture – While useful for filtering, it doesn’t always reflect how active or effective a channel is. See the next steps for more filters. 3. Look for active, growing channels – A high subscriber count doesn’t mean much if recent videos aren’t getting views or engagement. Prioritise channels that post consistently and still attract an audience. It’s best not to apply too many filters at the start. Running a broader search first helps you see what’s available before narrowing it down. Step 2: Use filters to find YouTubers who fit your business needs Once you’ve run an initial search, refining your results will help surface the most relevant channels. - Engagement rate – A strong engagement rate suggests an active, responsive audience. - Recent video performance – Prioritise YouTubers whose recent videos are still getting views and interaction. - Keyword filtering – Search for specific terms that appear in channel names, descriptions, or video titles to target relevant creators In Step 1, you got a broad view of how many creators match your needs. Now, these filters help you narrow it down further, making it easier to focus on the most relevant channels when there are too many results. Step 3: Find YouTubers who are open to outreach If you’re planning to contact creators, focus on channels that have email addresses available. - Use the "email available" filter – Show only channels where an email is listed. - Unlock and download email contacts – Save them for later outreach, or download a list you can outreach to - Filter for other social handles – Some creators list additional contact details on their profile. A missing email doesn’t always mean the creator isn’t open to partnerships. They may list their contact details on a website or social media instead. You can DM them on platforms such as Instagram too. Step 4: Build and organise your creator list Once you've identified YouTubers that fit your business, keep track of them for easy access later. - Save channels to a list – Organise potential partners by niche or priority level. - Export data as csv – Useful if you need to integrate the data with CRM tools or internal workflows. - Run additional searches – Layer in more filters to refine your results further. Testing different search settings is a good way to improve your results. Small adjustments, such as engagement rate thresholds, can significantly impact the quality of your matches. Search smarter, not harder Finding YouTubers who are valuable to your business isn’t about going through thousands of channels manually. The key is to apply targeted filters, focus on engagement, and save high-quality results. - Start broad, then refine based on creator performance and engagement - Focus on contact-ready channels for faster outreach - Save and download your best lists to track potential partnerships Now, try it for yourself, run a search and start finding YouTubers today!

Find fast growing YouTubers

Growing channels are often the best opportunities for partnerships. They’re gaining new subscribers, increasing their viewership, and capturing audience attention in real time. ChannelCrawler offers three key growth metrics to help you identify rising creators before they peak. Step 1: What Each Growth Metric Tells You ChannelCrawler tracks three different growth filters to measure momentum. Growth of Subscribers (#) - The total number of new subscribers gained over a set period. - Best for identifying smaller channels that are rapidly expanding as a high % can be misleading. Growth of Subscribers (%) - The percentage increase in subscribers over time. - Useful for spotting channels that are growing relative to their existing size. Can be useful even if they have a smaller audience, but take in to account the audience size. Growth of Views (%) - The percentage increase in total video views. - A strong indicator that a channel’s content is gaining traction and reaching more viewers. High importance, as views are commonly the most vital statistic to success. Tip: A large subscriber increase doesn’t always mean higher engagement, it might mean they had a viral video. Checking Growth of Views (%) helps confirm whether new subscribers are actually watching the content. Step 2: How to Use the Growth Filters To find YouTubers with increasing influence: 1. Go to Filters → Growth Filters. 2. Choose the metric that aligns with your goals: - Growth of Subscribers (#): Best for finding channels with a small, expanding audience. - Growth of Subscribers (%): Ideal for mid-tier and large creators experiencing rapid audience expansion. - Growth of Views (%): Ensures the channel’s content is actively gaining traction with eyeballs. 3. Set your range: - 1,000+ new subscribers per month indicates steady growth for small channels. - 10%+ subscriber growth suggests strong momentum. - 20%+ view growth highlights channels attracting significantly more attention. 4. Combine with other filters like engagement rate, video performance, or niche to refine results. Example: Searching for tech YouTubers with 50,000 to 200,000 subscribers and 15%+ view growth ensures you’re finding creators on an upward trend, making them great candidates for early partnerships. Pro Tip: Apply all your other filters first, like subscriber count, niche, and engagement rate. Once you have a refined list of channels, add a growth filter. This shows you how quickly those channels are growing compared to others that already meet your requirements. Step 3: Why Growth Metrics Matter Partnering with fast-growing YouTubers gives you a head start before they hit the mainstream. As their audience grows, so will the competition for their attention. Reaching out while their inbox is quieter means you can build relationships early. - Sponsorships: Creators on the rise often charge less for partnerships. Getting in early lets you lock in lower rates before their influence increases. - Service providers: If you offer services or products for creators, smaller channels are more likely to notice your outreach. As they grow, standing out becomes harder. Pro tip: Spotting growth early doesn’t just save time and money, it helps you build long-term partnerships with creators as they scale. A high growth rate suggests: - The creator is attracting a new, engaged audience. - Their content is resonating more with viewers. - Future videos are likely to get even more reach. A low or negative growth rate can mean: - The channel’s content has lost traction. - The audience isn’t responding as strongly to new videos. - The creator is inactive or posting inconsistently. Pro tip: Rapid subscriber growth without a matching increase in views often signals a one-off viral video rather than long-term success. To find truly sustainable growth, always check both subscriber and view growth together. It’s also worth looking at the views-to-subscriber ratio. If subscribers aren’t watching new content, the growth may not translate into real influence. Step 4: What’s a Good Growth Rate? Growth rates can vary widely depending on the niche and channel size. While there are general benchmarks, the best approach is to follow the Pro Tip from Step 2: apply your core filters first, then add a growth filter to see how fast the most relevant channels are growing. Here’s a quick guide to what you can expect when a creator is experiencing notable growth: - Fast-growing niches: Tech, gaming, and entertainment channels often see 10-20%+ subscriber growth and 30%+ view growth per month. - Steady-growth niches: Fitness, beauty, and lifestyle creators typically experience 5-10% growth. - Slow-growth niches: Business, education, and finance channels may only see 2–5% growth, but their audiences are often more loyal, high intent, and therefore more likely to take action. Example: A gaming YouTuber gaining 20,000 subscribers per month with a 25%+ view growth is likely on track to become a major channel in the near future. Find YouTubers Before They Blow Up Tracking growth metrics helps you discover emerging talent before they become mainstream. - Use Growth of Subscribers (%) to spot channels gaining traction relative to their size. - Use Growth of Views (%) to ensure new subscribers are actually watching. - Look at both subscriber and view growth to confirm sustained momentum. Now, try it for yourself and start finding rising YouTubers before everyone else does

Filters in ChannelCrawler

Channel Overview Filters The Channel Overview filters give you a snapshot of a YouTube channel’s basics, from where it’s based to how large its audience is. These filters are useful for narrowing your search to the most relevant creators for your campaigns. Country - What it means: The country where the YouTube channel is based. Often a large part of the audience will also be from this country, but not always. - How to use it: Useful if you want to work with creators from a specific location (e.g. US-based influencers for local campaigns). Language - What it means: The main language used on the channel, determined by the text in video titles and descriptions. Some creators may upload in one language but write titles in another. - How to use it: Helps ensure content aligns with your audience’s language preferences. Subscribers - What it means: The number of people who have subscribed to the channel — essentially the audience size. - How to use it: Filter by scale, from smaller micro-influencers to large creators with broad reach. Total Views - What it means: The total number of views across the channel’s entire history, including both short-form and long-form videos. - How to use it: Shows overall reach and whether a channel has built lasting traction. Total Videos - What it means: The total number of videos the channel has published across its history. - How to use it: A good indicator of how consistent and experienced the creator is. Channel Created (Time Ago) - What it means: How long ago the channel was created, displayed in days (e.g. 365 days = 1 year). - How to use it: Spot new creators or focus on established channels depending on your strategy. Has Membership - What it means: Whether the channel has enabled YouTube’s membership feature (where fans can pay a subscription for perks). - How to use it: Signals a channel with deeper community engagement if its successful. Shows the creators intent to monetise the audience. Has Shop - What it means: Whether the channel has an attached YouTube shop section. - How to use it: Indicates creators already monetising their content through product sales. Made for Kids - What it means: Whether the channel is marked as “Made for Kids” by the creator. - How to use it: Essential if you want to include or exclude child focused content. Categories and Niches Categories and niches in ChannelCrawler are AI-generated. Every channel is automatically assigned to a category, and most categories also include subcategories for even more specific filtering. Using categories and niches helps you quickly narrow searches to channels that focus on a particular type of content. For example, if you’re looking for creators in the gaming space or channels about finance, categories and niches save you time and keep results relevant. Available Categories 1. Animals 2. Arts and Culture 3. Automotive 4. Beauty 5. Business and Startups 6. Education 7. E-commerce and Online Business 8. Entertainment and Comedy 9. Fashion 10. Finance and Cryptocurrency 11. Fitness 12. Food, Drink and Nutrition 13. Gaming 14. Health 15. Home and DIY 16. Humanities and Social Sciences 17. Magic and Paranormal 18. Motivational and Self-Improvement 19. Music 20. Nature and Outdoor Activities 21. Product Reviews and Demos 22. Relationships and Family 23. Sales and Marketing 24. Social Media 25. Sports 26. Tech Product and Innovation 27. Travel Confidence Scores Each category is given a confidence score by ChannelCrawler’s AI. This score is visible on the channel profile: - The closer the score is to 1, the higher the confidence that the channel belongs in that category. - Scores further from 1 suggest the channel might overlap with other categories or have a looser connection to the category. Keyword Filters Keyword filters let you include or exclude specific words and phrases from your search results. You can also decide where those keywords must appear — from channel-level information like the name or bio, to video-level data like titles and descriptions. This makes it easier to zero in on channels that are truly relevant to your campaign. Anywhere - What it means: Searches for the keyword across all available fields (name, tags, bio, titles, descriptions, etc.). - How to use it: A broad option when you want to capture every possible channel mentioning a keyword. Channel Name - What it means: Searches only within the channel’s name. - How to use it: A strong signal of focus. If a keyword appears in the channel name, the topic is likely core to their content. Channel Tags - What it means: Tags chosen by the creator to describe their channel. - How to use it: Helpful when you want to target how creators position themselves. Keep in mind creators sometimes “over-tag,” so not every tag reflects the true content focus. Channel Bio - What it means: The description written by the creator about their channel. - How to use it: Good for spotting channels where creators explicitly state their interests or niche. Video Titles - What it means: Keywords found in the titles of the channel’s videos. - How to use it: Titles are strong indicators of video topics. Useful for finding channels that regularly cover a subject, though some titles may include trending or clickbait terms. Video Descriptions - What it means: Keywords appearing in the descriptions written under each video. - How to use it: Can reveal extra context about what a video covers. Helpful but sometimes less precise since descriptions may include generic or promotional text. Video Tags - What it means: Tags added by the creator to describe each video. - How to use it: Useful for finding related topics, though not always reliable since tags aren’t visible to viewers and may be applied inconsistently. Engagement Filters Engagement filters help you measure how actively viewers interact with a channel’s content. These metrics can be calculated over the last 10 or 50 videos, giving you flexibility depending on how recent or long-term you want the analysis to be. Engagement Rate - What it means: The combined percentage of likes and comments compared to total views. - Example: A video with 100 views, 5 comments (5%), and 20 likes (20%) would have an engagement rate of 25%. - How to use it: A quick way to see overall viewer interaction. Higher engagement rates suggest a more loyal, active audience. Comments / Views Ratio - What it means: The percentage of viewers who comment on a video. - How to use it: Useful for spotting communities with active discussion. High ratios often mean the creator sparks conversation. Likes / Views Ratio - What it means: The percentage of viewers who “like” a video. - How to use it: Indicates how much viewers are enjoying the content. A strong ratio suggests consistent quality or audience satisfaction. Views / Subscribers Ratio - What it means: Compares average views per video with the channel’s subscriber count. - How to use it: Helps identify whether subscribers are actually engaging. - Low ratios (e.g. 20k views per video with 1M subscribers) can be a red flag — suggesting the channel has lost its audience, relied on past viral hits, or stopped posting regularly. - High ratios (e.g. more views than subscribers) show strong content performance and audience reach beyond the core subscriber base. Extra Tip on Comments High comment activity is a good sign of engagement — but it’s also worth manually checking the quality of those comments. Look out for: - Depth: Are they in-depth and thoughtful, or just one-word replies? - Sentiment: Are they mostly positive, negative, or mixed? This extra layer of validation helps you judge whether engagement is meaningful rather than just volume-based. Views Filters Views filters let you measure how many people are watching a channel’s videos, with options to calculate over the last 10 or 50 uploads. They help you see both short-term performance and longer-term trends. Views per Month - What it means: The average number of views the channel receives per month, calculated over the past 3 months. - How to use it: - A reliable way to see recent viewing trends and overall reach, while smoothing out spikes from one-off viral videos. - Also takes into account evergreen content. If videos from 8 months or a year ago are still getting views, it is a strong signal of lasting audience interest. Typical Views per Video (Median) - What it means: The median number of views a channel’s videos receive. This means half of the videos get more views than this number, and half get fewer. - How to use it: A good way to understand what a “typical” video on the channel achieves, without being skewed by outliers like a single viral hit. Average Views per Video (Mean) - What it means: The mean number of views across all videos, the standard way most people think of an average. - How to use it: Useful for quick comparisons across channels, but it can be inflated by a small number of very popular videos. Tip: Median vs Mean - Median gives you the middle point and is more stable. It avoids being distorted by a few unusually high or low videos. - Mean (average) can be skewed by spikes. One or two viral hits may make a channel look stronger than it really is. - Looking at both together gives you the clearest picture of a channel’s typical performance. Growth Filters Growth filters show how a channel’s audience and reach are changing over time. You can measure growth over 7, 14, 30, or 90 days. For percentage-based growth, ChannelCrawler compares your selected period with the previous equal period to show whether momentum is up or down. Subscriber Growth (Absolute) - What it means: The number of new subscribers gained during the selected period. - How to use it: Good for setting hard thresholds (for example, at least 5,000 new subscribers in the last 30 days). Larger channels will naturally post higher absolute gains, so pair this with percentage growth to compare fairly across channel sizes. Subscriber Growth (Percentage vs previous period) - What it means: The percentage change in subscribers compared with the previous equal time window (for example, last 30 days versus the 30 days before). - How to use it: Normalises for channel size so big and small channels can be compared on momentum. Useful for spotting acceleration or slowdown in audience growth. Views Growth (Percentage vs previous period) - What it means: The percentage change in total views compared with the previous equal time window. - How to use it: Highlights whether viewership is trending up or down. This avoids penalising channels with very high total views, since the comparison is against their own recent baseline, not their lifetime totals. Tip: Reading growth fairly - Use percentage growth to compare channels of different sizes without bias. - Use absolute subscriber growth when you care about the real number of people added. - For stability choose 30 or 90 days. For freshness choose 7 or 14 days. - Comparing to the previous period helps you see true momentum, rather than rewarding or penalising channels just because they already have a big audience or lots of lifetime views. Email and Social Media Filters These filters help you find contactable creators quickly. You can check whether a channel has an email available and whether it lists other social profiles in its YouTube bio. Email Available on ChannelCrawler - What it means: ChannelCrawler already has a usable email for this channel in the app. - How to use it: - Select Yes when you need ready-to-use emails for outreach and exports. Email Available on YouTube - What it means: The channel has an email published on YouTube, typically in the channel bio or About section. - How to use it: - Use this after you have extracted all emails available in ChannelCrawler. - Combine Email available on ChannelCrawler: No with Email available on YouTube: Yes to generate a list of channels where an email is visible on YouTube but not yet in ChannelCrawler, so you can collect them yourself without wasting time. Tip: Efficient email workflow - First, filter Email available on ChannelCrawler: Yes and export those contacts. - Next, filter Email available on ChannelCrawler: No plus Email available on YouTube: Yes to produce a second list you can quickly validate and collect from YouTube. - This two-step approach avoids duplicate effort and ensures you do not miss publicly listed emails. Other Social Handles in Bio - What it means: The channel lists additional social profiles in its YouTube bio or About section. - How to use it: - Select Yes to prioritise creators who provide extra contact routes. - Supported platforms we look for in bios include: - Instagram - TikTok - Facebook - Snapchat - LinkedIn - X (Twitter) - Discord - Twitch - Pinterest Frequency and Duration These filters help you confirm that a channel is active and that its publishing cadence and video length match what you are looking for. Latest video (days ago) - What it means: The number of days since the channel last uploaded a video. - How to use it: Set a threshold to ensure recent activity. For example, use ≤ 60 days to find channels that have uploaded within the last two months. Only include active channels - What it means: A quick toggle that filters to channels with a recent upload. - How to use it: Turn this on to automatically apply a 60-day activity window, which is a sensible default for most campaigns. Average videos posted per month - What it means: The average number of videos a creator publishes each month. This includes both long form and Shorts. - How to use it: Use minimums to ensure consistent posting. For instance, set ≥ 4 to find channels that post at least weekly on average. Average video length (minutes) - What it means: The average duration of a channel’s videos in minutes. - How to use it: Set a minimum length if you prefer longer content. For example, ≥ 5 minutes to avoid mainly short-form channels, or ≥ 20 minutes to focus on predominantly long-form creators. Frequency and Duration These filters help you confirm that a channel is active and that its publishing cadence and video length match what you are looking for. Latest video (days ago) - What it means: The number of days since the channel last uploaded a video. - How to use it: Set a threshold to ensure recent activity. For example, use ≤ 60 days to find channels that have uploaded within the last two months. Only include active channels - What it means: A quick toggle that filters to channels with a recent upload. - How to use it: Turn this on to automatically apply a 60-day activity window, which is a sensible default for most campaigns. Average videos posted per month - What it means: The average number of videos a creator publishes each month. This includes both long form and Shorts. - How to use it: Use minimums to ensure consistent posting. For instance, set a minimum of 4 to find channels that post at least weekly on average. Average video length (minutes) - What it means: The average duration of a channel’s videos in minutes. - How to use it: Set a minimum length if you prefer longer content. For example, ≥ 5 minutes to avoid mainly short-form channels, or ≥ 20 minutes to focus on predominantly long-form creators. Exclude Previous Exports and Imports These filters remove channels you already have in your lists from new search results. Use them to avoid duplicates or re-contacting the same creators. - Export: a list of channels you downloaded from ChannelCrawler. - Import: a list of channels you uploaded to ChannelCrawler. You can view these lists in the Imports or Exports areas of the app. In the search filters, you use these options to exclude them from results. Exclude channels in previous exports - What it means: Hides any channel that appears in your past exports. - How to use it: Use when building a fresh outreach list so you do not include creators you have already downloaded or contacted. Exclude channels in previous imports - What it means: Hides any channel that appears in your uploaded lists. - How to use it: Useful for removing channels you have already researched, vetted, or targeted via imported data. Tip: Keep results net-new - First run and save or export a list. - On your next search, tick both exclude options to focus on channels you have not worked with before.

How to unlock influencer email addresses (in-app)

ChannelCrawler makes it easy to unlock YouTuber email addresses and keep them organized. Here’s how it works: Step 1: Find Channels with Email Availability 1. Go to the Search page. 2. Apply any filters you need, like niche, subscriber count, or engagement rate. 3. Look for channels with the View Email button under the "Email Availability" column. Step 2: Unlock the Email Address You can reveal an email in two ways: Option 1: Search results - Click the View Email button next to any channel. - The email will appear and can be copied to your clipboard. Option 2: Channel profile - Open a channel’s profile page. - Click View Email to reveal the email and copy it. - One email credit will be deducted from your account. - The email will immediately become visible on the channel profile and in the search results. Step 3: Access Unlocked Emails You can find all the emails you’ve unlocked in two places: 1. Search Results: The email will remain visible next to the channel. 2. Saved Items: - Go to Saved Items in your dashboard. - Click Saved Emails to see a list of all unlocked email addresses. They remain visible for the duration of your subscription. Frequently Asked Questions Do I need to unlock an email to see if it's valid? - Yes. ChannelCrawler only shows email addresses once unlocked. What happens if an email is invalid? - While rare, creators sometimes change their contact details. ChannelCrawler aims to keep the most up-to-date information available. Now you’re ready to start connecting with YouTubers directly. Unlock your first email today and begin your outreach.

Should I use a Smart Topic or type in a niche?

What are they? Smart Topics are pre-built categories created using AI and real YouTube data. They're designed to help you quickly and accurately find relevant creators. If you type in your own keyword, our algorithm searches the entire database to return the closest matching channels, even if it's not an exact topic match. Which should I choose? We recommend using a Smart Topic if there's one that matches what you're looking for. They're typically more accurate and lead to better results than free-typing a niche. How to find a Smart Topic You can explore Smart Topics in two simple ways: - Use the search bar Start typing in the search bar on the Smart Topics page. Matching Smart Topics will appear as you type. - Scroll through the page Browse the full list of categories and subtopics to find what fits your needs. Important note You can search for specific brands or products (like "Nike" or "iPhone") — but results are rarely accurate, as most YouTubers don't tag themselves by brand name. Instead, search for the broader niche that those creators are likely part of: - Nike → Try "Sports" or "Fitness & Sports Equipment" - iPhone → Try "Tech Reviews" or "Product Demos" This approach will give you more relevant and useful results.

Using keywords for precision

Target creators based on the exact terms they use. ChannelCrawler's keyword filters help you find YouTubers using exact words in their channel name, bio, or videos & more. This ensures you're reaching creators actively discussing your niche, not just those loosely associated with it. But when should you search by keywords, and when is a niche filter more effective? It depends on how specific you want to get. Step 1: Choose Keywords or Niche – What's Best for Your Search? Use keywords when you want creators using a specific term This works best when you're looking for: - Creators focused on a particular sub-niche, such as yoga, barre, or keto - Industry-specific terms like altcoin, NFTs, or Ethereum - Product mentions like GoPro or MacBook Example: In the crypto world, creators are unlikely to use "crypto" unless it's their main focus. Searching for terms like "altcoin" or "Ethereum" surfaces channels that discuss specific aspects of crypto, rather than general content. 1. Use niche filters when the topic is broader or described differently Niche filters work well when: - Creators might not use the term itself, like "fitness," "sales," or "marketing" - You want to find channels discussing related topics without using the exact word Example: Searching for "fitness" by keyword can lead to false positives. A creator might talk about "gym," "running," or "exercise" without ever mentioning the word "fitness." Using the Fitness niche ensures you find all relevant channels, even if they don't use the exact term. Similarly, in sales and marketing, many creators focus on lead generation, social selling, or growth strategies but rarely label their content as "sales." A niche filter ensures you don't miss these creators. **Pro tip: You can use both. Search by a niche such as fitness, then use keywords such as Yoga, Barre to be more specific. ** Step 2: How to Apply Keyword Filters Once you know what you're looking for: 1. Go to Filters → Keywords. 2. Enter your exact keyword. 3. Choose where you want to search: - Found anywhere - For a broad search across all the below - **Channel name - **for theme-aligned creators, such as YogaWithAdriene - Channel tags - for creators tagging their content with your focus, such as photography. - As this is is tagged by creators, it can be misleading when a creator uses tags broadly. - Channel bio - for understanding content focus, such as book reviews and recommendations - Video title for finding recent content, such as iPhone 15 review - Video description for spotting key themes in content - Video tags for understanding how creators categorise their content Example: Searching "minimalism" in video titles finds creators actively posting about it, not just channels mentioning it once in their bio. Step 3: Refine Your Search for Better Results Since keyword filtering looks for exact matches, adjust your approach based on the results. If you get too few results: - Use synonyms, such as "plant-based" in addition to "vegan" - Switch to niche filters if the topic is broad, like "health" or "sales" instead of "Sales & Marketing" If you get too many results: - Add filters like subscriber count, engagement rate, or country as its likely you will need these anyway. - Focus on specific terms, like "trail running" instead of "fitness" Example: Searching for "gaming" might flood you with results. Searching for "Minecraft" or "FPS" narrows it down to relevant creators. Search Smarter, Not Harder Choosing between keywords and niche filters depends on how creators describe their content. Use keywords when you're targeting exact terms, like altcoin or keto. Use niche filters when the topic is broad or commonly described in other ways, like fitness or sales. Combine both when you want the most accurate results. Now, try it yourself and start finding YouTubers today.

Engagement rate: what it means and why it matters

Engagement rate helps you identify YouTubers whose viewers aren't just passive followers but actively like, comment, and interact with their content. ChannelCrawler offers four key engagement metrics to make your search more precise. Step 1: What Each Engagement Metric Tells You ChannelCrawler offers four calculations to give you a complete view of engagement. 1. Engagement Rate (%) - The percentage of an audience interacting with content. - Best for understanding overall responsiveness. 2. Comments/Views Ratio (%) - How often viewers leave comments. - Ideal for finding creators who spark conversation. 3. Likes/Views Ratio (%) - How many viewers liked the content. - Useful for spotting content that resonates with audiences. 4. Views/Subscribers Ratio - How many subscribers actually watch the creator's videos. - Higher ratios suggest more loyal, active audiences. Tip: A large following means little if people aren't engaging. These metrics highlight creators whose audiences pay attention. Step 2: How to Use the Engagement Rate Filter To find YouTubers with engaged audiences: 1. Go to Filters → Engagement Rate. 2. Choose the engagement type you want to focus on: - Engagement Rate (%): Overall audience responsiveness - Comments/Views Ratio (%): How often viewers engage through discussion & comments. - Likes/Views Ratio (%): How many viewers enjoy & support the video. - Views/Subscribers Ratio: How often subscribers actually watch the content. 3. Set your range: - 3%+ Engagement Rate is good for most niches. - 6%+ Engagement Rate suggests a highly engaged community. - Comments/Views of 1%+ shows active conversations. - Likes/Views of 4%+ indicates positive reception. - Views/Subscribers of 30%+ suggests strong audience loyalty. 4. Combine with other filters like subscriber count, video performance, or niche to narrow results. Example: Searching for fitness creators with 10,000 to 100,000 subscribers and a 5%+ engagement rate helps you find influencers with audiences that actually care about their content. ​ Pro tip: Every niche is different, and for creators with more subscribers/views, engagement rate is lower. So test a few different engagement rates to see what is a high engagement rate for your niche! Step 3: Why Engagement Rate Matters Engagement shows you how connected an influencer is to their audience. A high engagement rate suggests: - A loyal, active following. - Higher chances of sponsored content performing well. - Content that consistently resonates with viewers. A low engagement rate can mean: - Followers aren't interested in recent content. - The channel grew through one-off viral videos. - The creator's audience is less likely to take action. - The channel has been stolen or has a new ownership (much more unusual, but can happen) Tip: Engagement should always be checked alongside video views and other performance metrics to get the full picture. Step 4: What's a Good Engagement Rate? Engagement rates vary by niche and channel size. Here's what to expect: - High-engagement niches: Beauty, fitness, and gaming often see 5–8% engagement and 40–60% views-to-subscriber ratios. - Mid-engagement niches: Lifestyle, travel, and tech typically see 3–5% engagement and 30–50% views-to-subscriber ratios. - Low-engagement niches: Business, education, and finance may see 2–3%, but their audiences are often more targeted, and often aren't following a specific creator, but wanting to learn something specific. Example: A beauty YouTuber with 50,000 subscribers and a 7% engagement rate is likely more influential than one with 200,000 subscribers but only 2% engagement, making them better for affiliate sponsorships. Find Influencers That Actually Influence Engagement rate helps you move past vanity metrics like follower count and focus on what matters: creators whose audiences care about their content. - Use Engagement Rate (%) to find responsive communities. - Check Comments/Views and Likes/Views for audience reactions. - Prioritise creators with high Views/Subscribers for loyal viewership. Now, try it for yourself and start finding YouTubers with real influence.

Average views — Are you using the right one?

Subscriber count often doesn't tell the full story. Average views per video give a much clearer picture of how many people are actively following a creator's content. ChannelCrawler offers three key view metrics to help you find YouTubers with the reach you're looking for. What each view metric tells you ChannelCrawler provides three filters to measure a channel's typical viewership: ​Typical Views Per Video - The median views per video over the last 10 or 50 videos. - What does median mean? It's the middle value when you list all video view counts from lowest to highest. - Best for finding creators with consistently popular content, as it avoids being skewed by one-off viral hits, or a poor performing video. Average Views Per Video - The total views of the last 10 or 50 videos, divided by the number of videos. - Useful for understanding overall viewership, but can be influenced by outliers. Average Views Per Month - The total views a channel receives per month, averaged over the past 1 to 10 months. - Ideal for measuring long-term performance rather than individual video success. Tip: Typical views (median) often provide the most accurate picture of a channel's usual performance, while average views can be distorted by spikes or drops. Which One to Choose? Choosing the right view filter depends on what you're trying to achieve: 1. Typical Views Per Video (Median) – Best for identifying consistent performance. - Use this if you want to know what a creator's usual audience looks like, without being misled by viral spikes or underperforming videos. - Ideal for: Reliable partnerships where steady viewership matters. 2. Average Views Per Video (Mean) – Best for understanding overall reach. - Use this if you're assessing a creator's total impact per video, but be aware that viral hits can skew the numbers. - Ideal for: Broad brand awareness campaigns. 3. Average Views Per Month – Best for channels with evergreen content. - Use this if you want to see how all of a channel's videos are performing over time, not just the most recent uploads. This is particularly useful for how-to videos, product reviews, and tutorials that remain relevant months or even years after posting. - Ideal for: Identifying creators whose content continues to attract views long after publication. How to Use the View Filters To find YouTubers with the right viewership for your goals: 1. Go to Filters → Average Views. 2. Choose the metric that aligns with your needs: - Typical Views Per Video: Best for consistent viewership. - Average Views Per Video: Useful for understanding overall reach. - Average Views Per Month: Ideal for tracking sustained channel performance. 3. Set your range: - 5,000–50,000 views per video for example. 4. Combine with other filters like subscriber count, engagement rate, or growth for more refined results. Why Average Views Matter Focusing on views rather than subscribers helps you find creators whose content is actively reaching people. High average views suggest: - The creator's audience regularly watches their videos. - Content remains relevant and engaging over time. - Sponsored content is more likely to get seen. Low average views can mean: - The creator has inactive subscribers. - Recent content isn't resonating as well. - The channel grew through one-off viral videos or fake followers. Pro tip: If a channel has high subscriber growth but low average views, they may have only recently gained an audience. Check the channels recent videos and manually vet the view counts. See if the audience sticks! What's a Good Average View Count? What counts as "good" depends on your goals, budget, and the type of partnership you're looking for. Here's how to think about it: 1. If you're sponsoring content: Look at Typical Views Per Video to understand how many people will likely see your sponsored content. Higher views usually mean higher sponsorship costs. If you're working with a tighter budget, focus on creators with consistent mid-range viewership rather than large channels with inconsistent performance. ​ 2. If you're selling to creators: ​Average Views Per Month is key, especially for channels with evergreen content. Creators who consistently attract viewers, even on older videos, are more likely to invest in tools or services that enhance their content. ​ 3. If you're building brand awareness: ​ Use Average Views Per Video to gauge overall exposure. A smaller channel with consistently strong views can deliver more cost-effective reach than a larger creator with inconsistent performance. ​ 4. If you're targeting niche communities: In specialised areas like education, finance, or B2B content, view counts might be lower, but the audience tends to be more engaged. A channel with fewer but highly relevant viewers can drive better results than one with higher, less-targeted views. How growth rates affect value: If a channel has strong Typical Views alongside rapid subscriber or view growth, it might be your last chance to secure a partnership at a lower cost before they become more in demand. ​ Final tip: Don't focus solely on high view counts. Match the creator's typical performance to your goals and budget. A smaller, consistent audience often delivers more value than a larger, less engaged one Find YouTubers People Actually Watch Tracking average views helps you focus on creators who consistently reach an active audience. - Use Typical Views Per Video to find creators with steady viewership. - Use Average Views Per Video to understand overall reach. - Use Average Views Per Month for long-term performance. Now, try it for yourself and start finding YouTubers whose content is actually getting seen.

Discover YouTube Influencers by Niche

Whether you're looking for fitness influencers, tech reviewers, or beauty creators, ChannelCrawler makes it easy to search by niche in two ways: How to Use the Niche Filters There are two simple ways to find creators by niche: 1. Type in the niche you're searching for - Enter any keyword related to the niche you're interested in, such as fitness, crypto, or travel. - This method works best when you know the exact topic you want to target. 2. Use ChannelCrawler's pre-determined categories - Our AI automatically categorises YouTube channels based on their content. - Simply select a category from the list, like Gaming, Beauty, or Education, to discover relevant creators. **Key note: The topic filter is for topics, so if you search for a brand or product, the results won't be as strongly correlated. ** Tip: If you're not sure where to start, review the categories we have created first in Smart Topics. Find Influencers That Fit Your Niche Niche filtering takes the guesswork out of influencer discovery. - Type in your niche for flexible searching. - Select from AI-powered categories for ease and popular categories. - Combine with other filters like views, engagement, and growth to find the perfect match. Now, try it for yourself and start finding YouTube influencers by niche today.